Leveraging on 19 years of expertise in investment banking, Prime initiated its private equity activities in 2007 to offer clients investment opportunities in Egypt and the MENA region. We aim to provide opportunities to strategic investors in mid-cap companies within selected market segments that are stable with short term growth prospects and have the ability to attract best management caliber to lower business risk. We deliver significant value for investors by applying an extensive screening process and due diligence that meets a strict criteria.
- Leverage on Prime’s strong network of investors
- Build on Prime’s local and regional research capabilities to identify unique opportunities
- Strict due diligence process utilizing Prime’s expertise and external consultants in each industry under study
- Leveraging on Prime’s investment banking division long experience in assessing risk and return on investment
- Structure the investment across the target’s capital structure to optimize the expected return on investment
- Negotiate effective partnerships to ensure value maximizing
- Support businesses in their change management process
- Apply expansion strategies
- Drive profitability improvement
Leverage improvements occurred on the target to find the best set of possible buyers while conducting a competitive value-maximizing process at exit.